Saturday, January 24, 2015
Monday, January 5, 2015
Alaga Ibile, Reminisce sign new endorsement deal.
The very first endorsement of 2015 has been nabbed by Reminisce as he signs a deal with Orijin, an alcoholic herbal drink.
He shared a picture on his Instagram page as he was signing the dotted lines.
This endorsement is an addition to his previous deal with Samsung.
Mathew Knowles opens up on Beyoncé’s “Skin Lightening” Drama and Talks about the Destiny’s Child
Beyoncé’s father Matthew Knowles has been in the news for the past few weeks as he plans to release a Destiny’s Child biopic.
He has come forward to share some details about the forthcoming movie and while speaking to ‘Wall Street Journal’ he also talks about Beyoncé’s skin lightening drama when she landed a gig with L’Oreal Beauty Company.
Pres. Jonathan’s Younger Sister Passes Away
President Goodluck Jonathan’s younger sister, Nancy Jonathan-Olei, died on Sunday, a statement from the family said.
The announcement is contained in a statement issued by the Special Adviser to the President on Media and Publicity,Reuben Abati, in Abuja, NAN reports.
According to the statement, Jonathan-Olei, 52, passed on in the early hours at a hospital in Yenagoa after a brief illness.
Burial arrangements will be announced later by the family.
Photo: 17 year old Kylie Jenner gets her nipples pierced
This girl is doing too much for a 17 year old. Fake lashes,
too much make-up, seductive poses, lip enhancement and
now nipple piercing? Look at the right pic...can you see the
piercing beneath the top? The pic was posted on Kylie's
friend's instagram page but has since been taken down
too much make-up, seductive poses, lip enhancement and
now nipple piercing? Look at the right pic...can you see the
piercing beneath the top? The pic was posted on Kylie's
friend's instagram page but has since been taken down
This pic of Seyi Shay & Patoranking at Lagos Countdown
Am sure patoranking tonto is going to rise. Lol #naughty me#
Indian Police arrest four Nigerians over internet fraud
The Hyderabad police in India on Saturday January 3rd
arrested four Nigerians including a woman over internet
fraud. The police said they recovered a car, money and
mobile phones from them
The accused, Peter Austin (29), Eboh Felix (26), Steffi
Ebohon (24) and Uzaonicha Daniel Iwenwanne (26),
reportedly contacted a student named Mohd Wasiuddin, and
told him he's won some money. The police said the gang
managed to convince the unsuspecting victim to deposit
money for registration, customs clearance, processing fees
and other expenses.
"Believing the gang members, Wasiuddin deposited
about Rs. 35 lakh in different bank accounts operated
from Gujarat, Rajasthan and Mumbai, only to realize
later that it was fraud" the police in charge said
The police arrested the four Nigerians after posing as
another victim and tracing their phone call data record and
email conversations.
arrested four Nigerians including a woman over internet
fraud. The police said they recovered a car, money and
mobile phones from them
The accused, Peter Austin (29), Eboh Felix (26), Steffi
Ebohon (24) and Uzaonicha Daniel Iwenwanne (26),
reportedly contacted a student named Mohd Wasiuddin, and
told him he's won some money. The police said the gang
managed to convince the unsuspecting victim to deposit
money for registration, customs clearance, processing fees
and other expenses.
"Believing the gang members, Wasiuddin deposited
about Rs. 35 lakh in different bank accounts operated
from Gujarat, Rajasthan and Mumbai, only to realize
later that it was fraud" the police in charge said
The police arrested the four Nigerians after posing as
another victim and tracing their phone call data record and
email conversations.
Mikel Obi and girlfriend share holiday snaps
Mikel Obi and girlfriend share holiday
snaps
I like how Mikel Obi's girlfriend Olga shares photos of the
two of them together and always calls him her 'Forever'.
Food for the gods! Presidency, others to spend N517.9m on meals in 2015
The Federal Government is proposing to
spend N517.9m this year on meals and refreshments for
the Presidency, the Office of the Secretary to the
Government of the Federation, ministries of power and
petroleum as well as their parastatals.
The amount is contained in the details of the 2015 budget
breakdown, which was obtained by Punch correspondents
in Abuja on Sunday.
Out of the N517.9m, a provision of N174.54m was made for
refreshments and meals for the State House in 2015.
For the office of the President, the budget breakdown
revealed that a provision of N142.47m was made for 2015
for refreshments and meals.
For the Vice-President, a provision of N25.58m was made
for meals and refreshments. However, while the State
House Headquarters, Office of the President and the Vice
President all have a combined budgetary provision of
N342.59m for refreshments and meals, the 10 agencies
under the presidency had a provision of just N67.4m for the
same items.
They are the Office of the Senior Special Assistant to the
President on Millennium Development Goals which has a
provision of N8.49m; the Bureau for Public Enterprises,
N14.72m; the National Emergency Management
Agency,N14m; and the Economic and Financial Crimes
Commission N20m.
Others are the Bureau of Public Procurement, N5.52m; the
Nigeria Extractive Industries Transparency Initiative,
N3.81m; and the Office of the Chief Economic Adviser to the
President, N838,758.
Source: Punch
spend N517.9m this year on meals and refreshments for
the Presidency, the Office of the Secretary to the
Government of the Federation, ministries of power and
petroleum as well as their parastatals.
The amount is contained in the details of the 2015 budget
breakdown, which was obtained by Punch correspondents
in Abuja on Sunday.
Out of the N517.9m, a provision of N174.54m was made for
refreshments and meals for the State House in 2015.
For the office of the President, the budget breakdown
revealed that a provision of N142.47m was made for 2015
for refreshments and meals.
For the Vice-President, a provision of N25.58m was made
for meals and refreshments. However, while the State
House Headquarters, Office of the President and the Vice
President all have a combined budgetary provision of
N342.59m for refreshments and meals, the 10 agencies
under the presidency had a provision of just N67.4m for the
same items.
They are the Office of the Senior Special Assistant to the
President on Millennium Development Goals which has a
provision of N8.49m; the Bureau for Public Enterprises,
N14.72m; the National Emergency Management
Agency,N14m; and the Economic and Financial Crimes
Commission N20m.
Others are the Bureau of Public Procurement, N5.52m; the
Nigeria Extractive Industries Transparency Initiative,
N3.81m; and the Office of the Chief Economic Adviser to the
President, N838,758.
Source: Punch
26 Boko haram members killed in Cameroon, others escape to Nigeria
26 members of Boko Haram were reportedly killed in an
ambush by Cameroonian soldiers at Moza-Wara in
Cameroon yesterday January 4th. Cameroonian
investigative journalist Chief Bissong Etahoben said other
militants who survived the attack escaped to Northern
Nigeria
ambush by Cameroonian soldiers at Moza-Wara in
Cameroon yesterday January 4th. Cameroonian
investigative journalist Chief Bissong Etahoben said other
militants who survived the attack escaped to Northern
Nigeria
Saturday, January 3, 2015
See what a man did to his uncle after he found him raping his girlfriend
This is what happened to a South Carolina man after he
was caught red-handed allegedly raping his nephew’s
girlfriend in a bedroom at a home in Conway, South
Carolina on Thursday January 1st.
The nephew, whose identity is being kept from the media,
reportedly found 52-year-old William Mattson (pictured
above) on top of his girlfriend and he responded by beating
the heck out of him. You can see the result of the brutal
beat down in the suspect’s mugshot.
The man then pushed his uncle out of the house and called
police. Mattson was arrested but the nephew was not
charged over the incident. The police said he was “acting in
defense for the victim.”
The uncle is now facing charges related to the alleged
sexual assault.
was caught red-handed allegedly raping his nephew’s
girlfriend in a bedroom at a home in Conway, South
Carolina on Thursday January 1st.
The nephew, whose identity is being kept from the media,
reportedly found 52-year-old William Mattson (pictured
above) on top of his girlfriend and he responded by beating
the heck out of him. You can see the result of the brutal
beat down in the suspect’s mugshot.
The man then pushed his uncle out of the house and called
police. Mattson was arrested but the nephew was not
charged over the incident. The police said he was “acting in
defense for the victim.”
The uncle is now facing charges related to the alleged
sexual assault.
Watch Lionel Messi do impossible things on a Japanese game show
Japanese game shows generally ask people to do things that are physically impossible. Nobody actually expects them to do them, and they are entirely ridiculous so it's really just about laughing while seeing how close the people can come before failing. Download / watch the video at
But once again, Lionel Messi has proven to be the exception. They gave him a bar 18 meters in the air and asked him to kick the ball over it on the volley and continue juggling the ball when it came down.THAT IS A TASK AND GAME BUILT TO ENSURE HE FAILS.
And that concludes Lionel Messi Is An Alien.
Friday, January 2, 2015
Madonna Compares Herself to Nelson Mandela, Martin Luther King Jr., Sparks Outrage on Instagram
Bold move. Madonna’s been busy on Instagram promoting her upcoming 13th studio albumRebel Hearts by Photoshopping her cover art look onto famous heads like Marilyn Monroeand Homer Simpson. The iconic singer, however, upset fans when she took it a step further and began altering the famous faces of world leaders like civil rights activist Martin Luther King Jr. and former President of South Africa Nelson Mandela.
“This #rebelheart had a dream!” the “Like a Virgin” songstress captioned a Photoshopped image of MLK Jr. on Friday, Jan. 2, replicating her album cover, which features her face tied with black rope. “This #rebelheart fought for freedom!” she wrote alongside Mandela’s image.
Commenters fired back at Madge, writing, “This is pure stupidity,” and “Grow up Madonna,” while others blatantly questioned the singer with: “Bitch what the f—k?”
Before posting the images, Madonna seemingly warned her haters: ”Dear haters, I have so much more for you to be mad at…be patient!”
"The reason I wanted to call the record Rebel Heart was because I felt like it explored two very distinct sides of my personality," she toldBillboard of the album, which will be released in full on March 10. "The rebellious, renegade side of me, and the romantic side of me. In my mind, it was almost like I wanted to do a two-record set."
Tell Us: What do you think about Madonna’s posts?
Selena Gomez Deletes 'Disrespectful' Instagram
Selena Gomez drew fury after uploading a controversial snap of her bare ankle inside Abu Dhabi's Sheikh Zayed Grand Mosque. While Selena's "disrespectful' image has since been deleted, another debatable photo is still viewable on Kendall Jenner's account. The mosque's strict code of conduct prohibits "intimate behavior," which includes men and women touching, and requires skirts to be ankle-length. Instagram user Ayisha Elturkcommented on Jenner's photo, "If their intent was to learn about Islam they wouldn't be posing like they were standing outside and amusement park." Perhaps having fourteen social media-obsessed young adults visit a place of worship together wasn't the finest of ideas.
Rihanna's leaked track is the best song of 2015
Do do do do do/ do do do do do," a leaked track uploaded to Youtube begins. Instantly, even without knowing who's singing, that voice stands out — Rihanna.
The pop star put out an album every year for seven years, then — without warning — took two years off. She didn't release an album. Her only single in 2014 was a duet with Shakira, "Can't Remember to Forget You." (Granted, that song was very popular.) In 2013, her only song was "Monster" with Eminem.
Rumors of a Rihanna album dropping sometime in 2015 have been circulating since early fall, and here — just two days into the new year — a song that sounds like it just might be a new Rihanna track has appeared.
"World Peace" isn't as lyrically heavy as "Stay" or as perfect for clubs as "We Found Love," but it's nice to have Rihanna's unmistakable voice back anyway. Happy 2015, everyone!
Snoop Dogg has recruiting advice for his son (unless he doesn't pick USC)
Snoop Dogg wants his kid to make the
right choice for him (with a caveat). Snoop Dogg's son is a good wide receiver.
In fact, he's a really good wide receiver.
He played in Friday's Under Armour All-
American game, and ESPN caught up with
Snoop to ask about his son's upcoming
college decision. He had sage advice...
until he thought about it:
right choice for him (with a caveat). Snoop Dogg's son is a good wide receiver.
In fact, he's a really good wide receiver.
He played in Friday's Under Armour All-
American game, and ESPN caught up with
Snoop to ask about his son's upcoming
college decision. He had sage advice...
until he thought about it:
U.S. hits North Korea with huge new sanctions in response to Sony hack
The United States just struck back against North Korea
for its alleged role in the hack of Sony Pictures. In
official statement released on Friday, U.S. president
Barack Obama said he was signing an executive order
authorizing stiff sanctions against North Korea for its
“ongoing provocative, destabilizing, and repressive
actions and policies, particularly its destructive and
coercive cyber attack on Sony Pictures Entertainment.”
Bloomberg reports that the order targets 10 individuals
in North Korea along with three state agencies and
effectively authorizes the Treasury Department to
“block the individuals and agencies from accessing the
U.S. financial system and banning U.S. citizens from
engaging in business with them.”
Although the U.S. government remains convinced that
North Korea was behind the hack on Sony, several
security experts have expressed skepticism that the
country could have carried out such a massive attack
without some help from within the company itself.
for its alleged role in the hack of Sony Pictures. In
official statement released on Friday, U.S. president
Barack Obama said he was signing an executive order
authorizing stiff sanctions against North Korea for its
“ongoing provocative, destabilizing, and repressive
actions and policies, particularly its destructive and
coercive cyber attack on Sony Pictures Entertainment.”
Bloomberg reports that the order targets 10 individuals
in North Korea along with three state agencies and
effectively authorizes the Treasury Department to
“block the individuals and agencies from accessing the
U.S. financial system and banning U.S. citizens from
engaging in business with them.”
Although the U.S. government remains convinced that
North Korea was behind the hack on Sony, several
security experts have expressed skepticism that the
country could have carried out such a massive attack
without some help from within the company itself.
Check out Wizkid new hair style(Dreadlock)
Wizkid has been growing his hair into dreads and has
been showing it off partially, while we’re yet to get a
full photo of his new hairstyle, he’s been partially
showing it via his instagram page. What do you think
about this hairstyle? Don't forget this is the hair style he rocked in latest video "Wonder"
been showing it off partially, while we’re yet to get a
full photo of his new hairstyle, he’s been partially
showing it via his instagram page. What do you think
about this hairstyle? Don't forget this is the hair style he rocked in latest video "Wonder"
Suicide bomber dies after failed attempt to attack church in Gombe state
A suicide bomber was the only one to die in a failed attempt
to attack the Evangelical Church of West Africa, ECWA
(pictured above), at Tudunwada in Gombe state yesterday
January 1st.
According to reports, the suicide bomber arrived the church
at about 8am in a motorcycle and attempted to forcefully
drive into the premises which was parked full of worshipers
as the church was holding its new year celebration service.
As he made to enter, the suicide bomber was stopped by
members of the church's Boys Brigade stationed at the
entrance of the church for security purpose. The bomb on
him immediately exploded, killing him and injuring 8 others
who were immediately rushed to the hospital for medical
attention.
This attack came barely 24hours after two suicide bombers
attempted to attack the Army barracks in Gombe state on
New years eve. Reports say the suicide bombers arrived
the military check point leading to the barracks at about
8pm and in the course of waiting to be searched, the bomb
which was in a bag carried by one of the suicide bombers
blew up, killing both of them instantly.
to attack the Evangelical Church of West Africa, ECWA
(pictured above), at Tudunwada in Gombe state yesterday
January 1st.
According to reports, the suicide bomber arrived the church
at about 8am in a motorcycle and attempted to forcefully
drive into the premises which was parked full of worshipers
as the church was holding its new year celebration service.
As he made to enter, the suicide bomber was stopped by
members of the church's Boys Brigade stationed at the
entrance of the church for security purpose. The bomb on
him immediately exploded, killing him and injuring 8 others
who were immediately rushed to the hospital for medical
attention.
This attack came barely 24hours after two suicide bombers
attempted to attack the Army barracks in Gombe state on
New years eve. Reports say the suicide bombers arrived
the military check point leading to the barracks at about
8pm and in the course of waiting to be searched, the bomb
which was in a bag carried by one of the suicide bombers
blew up, killing both of them instantly.
203 soldiers dismissed for allegedly asking for weapons to fight Boko haram
203 Nigerian soldiers have allegedly been dismissed by the
Nigerian military over allegations of disobeying a direct
order from their commanding officer to engage Boko Haram
members and demanding for support equipment. The
soldiers and their families are said to have been evicted
from the barracks after a court martial that sat on
December 24th night found them guilty of disobeying
superior authority.
Premium Times reports that one of the dismissed soldier
attached to the 7th division in Maiduguri Borno state, who
spoke on the condition of anonymity said that after the sect
members dislodged their unit in Damboa, Borno state
sometime last year, they (the soldiers) were reconvened in
Maiduguri in August to further engage in the fight against
boko haram and upon their arrival, they were they were
given two weeks pass and that at the expiration of their
pass, they were issued new uniforms, boots and handed 30
rounds of bullets each as against the 60 rounds meant to
be given to them. He said their commanding chief ordered
that they move in a tipper to continue the fight to dislodge
the sect members in Damboa but that some of the soldiers
argued that serious weapons would be needed in the fierce
battle they are expected to embark on as they have being
fighting with the sect members and known the type of
weapons they use.
“So we asked for support weapons. No support weapon was
provided. Our CO (Commanding Officer) said he would
discuss with the GOC (General Officer Commanding) of the
7 Division at the headquarters. When he came back, he said
we should stand down. We thought all was well,” our
source said.
He said the next day their new CO, Mohammed A, a
lieutenant colonel from 195 battalion, Agenebode, ordered
them to submit their weapons and uniforms or be charged
with mutiny.
“On the morning of 16 of August, after the GOC briefing, our
commander started calling our names and he said anyone
whose name is called should submit their uniform and
weapon. He added that anyone who failed to do that would
be charged for mutiny. We were surprised at what was
happening. He started from the most senior soldier among
us, a warrant officer who had served for almost 30 years.
They asked us to go back to the barrack. It is a war zone
and our weapons had been taken from us. Staying around
was of no use so we left Maiduguri back home.”
The next order from the army hierarchy was for the soldiers
to report to the 4th Brigade headquarters in Benin where
they were detained for three months.
“They kept us in the fenced field at the officers’ mess in 4th
battalion headquarters. When we first arrived at Benin they
took statements from us and took it to Maiduguri. The
original charge against us was for deserting but after our
statements were taken they changed the charge to
disobedient to particular order. They said we disobeyed the
CO’s order. They seized our phones, we couldn’t
communicate with our families for the 90 days we were
kept in detention,” our source said.
After they were released on December 24, they were
conveyed to their various units. The soldier said on getting
to their units, a court martial was set up at about 11.30
p.m. where they were tried and dismissed. He said the next
morning, they were evicted from the barrack with their
families.
“It was dismissal without benefits. After 17 years in
service. Even people that served for 30 years were
dismissed without benefits. We had no legal
representation.” the source said
The Nigerian military has not reacted to the report.
Nigerian military over allegations of disobeying a direct
order from their commanding officer to engage Boko Haram
members and demanding for support equipment. The
soldiers and their families are said to have been evicted
from the barracks after a court martial that sat on
December 24th night found them guilty of disobeying
superior authority.
Premium Times reports that one of the dismissed soldier
attached to the 7th division in Maiduguri Borno state, who
spoke on the condition of anonymity said that after the sect
members dislodged their unit in Damboa, Borno state
sometime last year, they (the soldiers) were reconvened in
Maiduguri in August to further engage in the fight against
boko haram and upon their arrival, they were they were
given two weeks pass and that at the expiration of their
pass, they were issued new uniforms, boots and handed 30
rounds of bullets each as against the 60 rounds meant to
be given to them. He said their commanding chief ordered
that they move in a tipper to continue the fight to dislodge
the sect members in Damboa but that some of the soldiers
argued that serious weapons would be needed in the fierce
battle they are expected to embark on as they have being
fighting with the sect members and known the type of
weapons they use.
“So we asked for support weapons. No support weapon was
provided. Our CO (Commanding Officer) said he would
discuss with the GOC (General Officer Commanding) of the
7 Division at the headquarters. When he came back, he said
we should stand down. We thought all was well,” our
source said.
He said the next day their new CO, Mohammed A, a
lieutenant colonel from 195 battalion, Agenebode, ordered
them to submit their weapons and uniforms or be charged
with mutiny.
“On the morning of 16 of August, after the GOC briefing, our
commander started calling our names and he said anyone
whose name is called should submit their uniform and
weapon. He added that anyone who failed to do that would
be charged for mutiny. We were surprised at what was
happening. He started from the most senior soldier among
us, a warrant officer who had served for almost 30 years.
They asked us to go back to the barrack. It is a war zone
and our weapons had been taken from us. Staying around
was of no use so we left Maiduguri back home.”
The next order from the army hierarchy was for the soldiers
to report to the 4th Brigade headquarters in Benin where
they were detained for three months.
“They kept us in the fenced field at the officers’ mess in 4th
battalion headquarters. When we first arrived at Benin they
took statements from us and took it to Maiduguri. The
original charge against us was for deserting but after our
statements were taken they changed the charge to
disobedient to particular order. They said we disobeyed the
CO’s order. They seized our phones, we couldn’t
communicate with our families for the 90 days we were
kept in detention,” our source said.
After they were released on December 24, they were
conveyed to their various units. The soldier said on getting
to their units, a court martial was set up at about 11.30
p.m. where they were tried and dismissed. He said the next
morning, they were evicted from the barrack with their
families.
“It was dismissal without benefits. After 17 years in
service. Even people that served for 30 years were
dismissed without benefits. We had no legal
representation.” the source said
The Nigerian military has not reacted to the report.
Check out Dbanj's latest Girlfriend and her tweet.
She's all over instagram hinting that they are a couple. Her
name is Bonang Matheba, a South African TV host and
Radio DJ...and she's in Lagos for the new year
celebrations. Pretty lady...
name is Bonang Matheba, a South African TV host and
Radio DJ...and she's in Lagos for the new year
celebrations. Pretty lady...
Boko Haram attack travelers, kill many, others missing
Some Cameroonian travelers were killed after the bus they
were traveling in was ambushed and attacked by members
of Boko Haram yesterday January 1st. Cameroonian
investigative journalist Chief Bisong shared the information
on twitter.
Meanwhile Cameroonian authorities say they will be
recruiting 20,000 military officers as part of measures to
prevent further attacks by members of the sect even as
information emerged that Boko Haram members are
working to enlist young Cameroonians into their group.
A lawmaker in Cameroon's parliament, Senator Haman
Paul told Voice Of America
"There was something that we witnessed in Maroua
(in northern Cameroon). People told us that they found
people in town that were not actually people they were
used to. When we found that one part of the country is
in a very delicate situation, it is better to manage
prevention instead of consequences,”
were traveling in was ambushed and attacked by members
of Boko Haram yesterday January 1st. Cameroonian
investigative journalist Chief Bisong shared the information
on twitter.
Meanwhile Cameroonian authorities say they will be
recruiting 20,000 military officers as part of measures to
prevent further attacks by members of the sect even as
information emerged that Boko Haram members are
working to enlist young Cameroonians into their group.
A lawmaker in Cameroon's parliament, Senator Haman
Paul told Voice Of America
"There was something that we witnessed in Maroua
(in northern Cameroon). People told us that they found
people in town that were not actually people they were
used to. When we found that one part of the country is
in a very delicate situation, it is better to manage
prevention instead of consequences,”
Hot pictures from Genevieve Nnaji's vacation in jamaica
Star actress Genevieve Nnaji and a few of her friends hit
Ocho Rios Resort & Golf Club in Jamaica for a vacation and
celebrated the transition into 2015 while there. Someone's
having a whole lot of fun. See more pics after the cut...
Ocho Rios Resort & Golf Club in Jamaica for a vacation and
celebrated the transition into 2015 while there. Someone's
having a whole lot of fun. See more pics after the cut...
Unilever donates 1 million free samples of soap to schools
As part of efforts to drive awareness for good hygiene
among school pupils, Unilever Nigeria Plc has donated
samples of Lifebuoy soap to schools across the countries.
At one of the donation site, Oregun High School, the
management of the Unilever enjoined the pupils to imbibe
the attitude of handwashing as a critical step to preventing
them from contacting diseases adding that doing so will
further help them to stay healthy as they pursue their life
ambition.Speaking at the assembly ground of the school premises to
sensitize the students on the essence of hand washing and
the steps to be taken to prevent any form of diseases, The
brand building director of the company, Mr. David Okeme
explained that hygiene has become necessary considering
the danger it poses to the future of children especially as it
affects the realization of their life-long goals.
He said” Hygiene is something that is attached to the future
of the children. In many cases, they always lead to the
death of children. As a company, we believe that we have a
role to play in ensuring that they grow up healthy and
strong to become the leaders of tomorrow. You must take to
the seven steps to good hygiene because doing so will help
promote healthy living”Speaking further on what inform the initiative, Okeme
explained that the idea stem out of the need to increase the
level of awareness as far as hand washing was concerned
and also promote good nutrition which formed the reason
for bringing on the brand at inception.
He said” Lifebuoy is the world number one soap. It came at
a point when the world was in the midst of diarrhoea
epidemic after the Second World War. Since then, lifebuoy
has been in the service of humanities trying to actually
drive the awareness of nutrition and the impact of poor
nutrition on children especially in Nigeria where mortality
among children between the age of 5 and above is
extremely high. As a matter of confirmation, it has been
proven that basic hand washing actually reduces that
incidence of disease by more than 50%. What we are doing
is to carry on with the purpose of the brand lifebuoy.
Secondly, it is the fact that we have just been through a
major health emergency with lifebuoy contributing
immensely through awareness creation and donation of
soap to help drive the behavior. It is not just good enough
to tell people how to wash hand but to give them the
tool .That is what we are doing today. In Nigeria, we are
giving a million free samples of lifebuoy to children to help
them embed the behavior of hand washing . This donation
you are seeing today has happened in key countries where
we had this health challenge across West Africa. This is
how Unilever has chosen to intervene to help restore our
children with the right behaviours and ensure that we live a
very healthy life.
Asked if the donation is done only in Lagos , Okeme
disagreed saying that donations were taking place
simultaneously across the country..He said” This is not a one shot intervention we are
doing .Lifebuoy runs a school program which goes to
schools across the country to teach children. So, we have
that as a regular service. By today, we have directly
reached over 3 million school children to teach them the
importance of hand washing. We have an ongoing service
to drive awareness in that area. This is already happening
across the country.On her part, the principal of the school, Mrs.Kuti
Toyin commended the company and the non governmental
organization for the initiative.
She said” I think Unilever as well as the NGO has
really done well. You are aware that the ebola issue was
really challenging for us as a nation. By this action, I want
to appreciate them on behalf po the school, the state
government. For me, this action is not about saving the
child alone but saving the world.
In his remarks, the representative of the NGO,Mr.Opeyemi
Odedere Save the Children, harped on the importance of
hand washing to personal hygiene stating that the
intervention being made by Unilever will go a long way to
promote healthy life among the children.
He said” Prior to now, we have been hearing about
prevention against disease. But we all know what led to
this campaign, the Ebola issue which has been curtailed.
But yet, we find it as an opportunity to chase it away by
making sure we educate the children on preventive
measures not only for Ebola built other diseases. This is an
opportunity to also educate them on the essence of hand
washing, keeping proper hygiene. Apart from the daily
washing of hand, there are methods that are meant to be
used to be able to wash the hand effectively.
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